Every company has put resources and energy into improving manufacturing efficiency, into reducing overheads, into optimising the supply chain and generally re-engineering their business, he told Market Leader, the journal of the Marketing Society.

但是，做生意開支最大的項(xiàng)目依然是與消費(fèi)者的信息溝通，說服他們購買我們的產(chǎn)品。

Yet what remains the largest cost in the business is how we communicate with our consumers and persuade them to buy our products.

今天發(fā)達(dá)國(guó)家日益繁榮，商品和服務(wù)的種類大幅增加，這使得消費(fèi)者有可能在更大程度上表現(xiàn)自己的個(gè)性。人們不像以前那樣追隨以年齡、性別、階層或職業(yè)為基礎(chǔ)的模式。

Today, rising prosperity in developed countries and a vast increase in the range of goods and services have encouraged much greater individualism. People conform less to stereotypes based on age, gender, class or occupation.